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How To Do SEO Keyword Research- Tips, Techniques and Tools

How To Do SEO Keyword Research- Tips, Techniques and Tools

If you are new to SEO, you might be wondering, “What the heck is keyword or keyword research for SEO?” Here is the guide of SEO Keyword Research would conducting your site in the effective way.

Keyword are words that typed into search box. For Web SEO, there is in the Content need to use keyword and keyword phrase. A Keyword can be a one single word, it can be a phrase or combination of 2+ words.

In this post now I’m going to write for you about below topics-

1. SEO Keyword Research

2. Importance of Keyword Research

3. Keyword Research Process- 5 Steps

. Do Keyword Research With A Brainstorm List

. Use Tools For Keyword Research

. Use Keywords Accurately Describe The Content

. How many keywords or key phrases you should target?

. Keyword Targeting On Content

SEO Keyword Research

Keywords are the main focus in SEO and them are main basis for all your other SEO efforts. So, it must be done carefully. Without keywords SEO has no value and no meaning. “Content is King” the phrase would not going to be successful for your site if you don’t know proper keyword placement and usage. Even you have most informative and useful content, those will not get the press it deserves if you select irrelevant keywords. You need to use your (content, images, text documents, videos, Web pages and database records) keywords correctly and wisely for the sake of getting organic traffic and rank high in the SERPs.

Selecting the right keywords is an essential step in the on-page SEO process. Select the wrong keywords can’t bring anything good results, regardless of what you give effort in terms of on-site optimization and off-site optimization. You may never get your investment which you expend in SEO. So, selecting or choosing the proper keywords is the main part of SEO and that’s lead business with great starting.

Importance of Keyword Research

SEO keywords are the keywords or phrase used in your web content which make it possible that people find your website via search engines. You need to know how people find your services, products or information that you offer, otherwise, they will land on another website. Conducting keyword research for SEO is important as ever. Keyword research for SEO will help your site rank high in the SERPs than your competitors.

Keyword research is one of the most important and high return element on the SEO. This is why developing a list of keywords make your effort fruitful to build a successful search marketing campaign. Without keywords does not make any sense to your SEO success, it’s well worth the time to make sure your SEO keywords are highly relevant to your audience. Here I’ll show you how to do keyword research and how to put them in your web content?

5 Step Process Of Keyword Research

Keyword research is one of the most important and difficult research to your content marketing career. Good SEO campaign need starts with proper keyword identification and categorization.

Here is these steps that help you guide to keyword research.

Step 1- Do Keyword Research With A Brainstorm List

Create a long list of keywords that are relevant to your business which are indicate your content, products and services as a result the searcher may be found and interested in what you offer. Now build your primary keyword list using your sense, competitors insight, keyword research tools, internal search data, analytics data. Just think about your audience what would they searched for your products, services and information in the search queries?

Step 2- Use Tools For Keyword Research

Use the Google Keyword Planner, Wordtracker keyword research tools to analyze the keyword list and to understand the search volumes of all your keywords. You can enter all of your keywords from your keyword list(Google Keyword Planner lets you enter up to 10,000 keywords), I recommend entering keywords with exact match like [baseball hats](you can also see this guideline) as a result this keyword tool will show exact results. If you enter keywords with broad match then it will show you broad results and suggested keywords those are related to your entered keywords.

Here is the post how to use Google Keyword Planner

Keywords search volumes are important point to get best keywords. For example, if first keywords has 10,000 monthly search volume and second keyword has 7,000 monthly search volume then you should choose first keyword but don’t get expect you will get 10,000 traffic for the first keyword. I recommend a formula for doing keyword research-

Low competition + High search volume = Find Rocking keywords those will help you get top place in the search results. Categorized your target keywords that medium to low competition. Target keyword phrases instead of single word

Note: Google keyword Planner show the competition score for advertisers, it’s paid search competition and not related to SEO. You can use this free tool to get your keywords competition score.

Now select top five to ten keywords from the list those are highly relevant to your website.

Step 3- Use Keywords Accurately Describe The Content

After choosing most important and highly relevant keywords, now you should use them properly in your content. If your keywords or keyword phrase that does not describe the topic on your content or landing page, mind it those keywords won’t being anything good to your SEO campaign. So, wisely use your keywords that exactly describe your content.

Step 4-How many keywords or key phrases you should target?

You should not choose long tail keywords for targeting SEO, you should not choose 1 keyword that has high search volume because 1 keyword are not enough to get your site in top places in search engine result pages. You also should not target lots of keywords like 20, 25 30 etc to a single page because lots of keywords does not describe a page specifically. So how many keywords actually you should target? Well, check out these tips for keyword targeting.

Home Page: Your homepage is the most authoritative page on your site so you can take full advantage for optimization. You can target 4-8 keywords.

Service Page: Service page needs more specific keywords that only point the targeted content. You can target 1-3 keywords per page.

Product Page: For product page you should target only exact keyword terms avoid targeting broad keywords. You should target your exact keywords only product related. You can target 1-2 highly relevant keywords per page.

Content Page: If you create a good and high quality content, you can use 4 keywords for this content page. You can use these keywords as long tail keywords within the content. You can use 4-5 keywords per content page that those are describe content very specifically.

Category Page: Category page contain general information so you should target most general keywords. You can target 2-4 keywords per page.

Contact Us/Privacy Policy/etc.: These pages not need any keywords because these pages do not provide information to people.

Step 5- Keyword Targeting On Content

Once you have done your keywords define now you can begin entering these important and relevant keywords to specific pages. There are 7 places that you can use your keywords on your pages. These places are Page Title, Url, H tags, Body Content, Internal and external links, Image tag and Meta description. Meta keywords tag is also another place where you can put your keywords but Google does not count this tag in rankings because it’s too easy to manipulate and spam. Using this tag also helps your competitors to what exactly keywords you targeting. Accurately using these tags with your targeting keywords that helps Google to identify your landing pages.

Conclusion

Keyword research is the fundamental process than other process. Keyword phrases and keywords that help people to find your site. So, you need to spent more time to keyword research to find out which keywords are worthy for your website. Hopefully this keyword research guide will help you to find effective tips, tricks and solid foundation to your own SEO campaign.

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