Home » Keyword Marketing » The Definitive Guide To Keyword Optimization and On-Page SEO

The Definitive Guide To Keyword Optimization and On-Page SEO


What is Keyword Optimization

Keyword Optimization is an aspect of search engine optimization(SEO) that aims to make a match between keywords and key phrase that people are searching for and keywords and key phrase on a specific website.

Keyword search optimization is the most difficult initial stages of SEM(search engine marketing). If you take a wrong step at selecting targeted keywords, all of your efforts will be vain at the startup because it’s the first stage of SEM. So, It’s most important to get keyword optimization in the right way. But it’s most important that to perform keyword optimization, it is necessary to know what keywords you need to target for proper optimization. Because, selecting the right keywords for your pages helps better optimization. If you don’t know which keywords are right keywords for your pages, so how can you optimize these keywords? Here is the guide for selecting targeted keywords.

Keyword Optimization is the primary process of SEM that helps the Keywords moving towards on the first page of search engines. It’s also helps to putting relevant keywords on a website that search engines will be able to identify the keywords on that website. For example, if your page is about Apps Keyword Optimization, you might optimize your page for a handy keywords(those are highly relevant, has low competition and high search volume keywords and key phrase), including Apps Keyword Optimization, App Store Keyword Optimization, Keyword Optimization tools, Keyword Optimization for app search result etc.

If your page effectively optimized by these keywords it’s easier for search engines to properly index your page and this web page will rank in search engine results. Optimizing keywords help search engines pinpoint the topic of your content and it’s one of the initial steps to increase the traffic that reach your web site with organic search through search engines.

Keyword Optimization for different Search Engines

Keyword Optimization is a complicated process, because various search engines define keywords in different ways. For instance, Yahoo define keywords in one way and Google define keywords in another way. So, there is a difference to define keywords. You make sure that to optimize your keywords for both search engines. It’s really a bit more difficult to optimizing your keywords for both Search Engines.

Google counts the keywords or phrases itself and nothing define without keyword. On the other hand, Yahoo counts both folding forms of the words or phrases for example, a word’s plural form or synonym form.

Advantages of Keyword Optimization

Keyword Optimization is the most important act of SEO and PPC. If you do proper keyword optimization it’s really brings lots of advantages to your site. Keyword optimization is the hardest task so, most site owners or webmasters don’t spend enough time for optimizing keywords. If you don’t select right keywords and don’t optimize them for the sake of your traffic, how can they found your site? So, no traffic means no sales, no money, no value etc. Here is the some effective advantages that helps you to understand the importance of keyword optimization.

. If you properly optimize your keywords which are people searching for to fulfill their intention, those keywords drive right traffic to your site.

. By writing high quality content with optimized keywords that helps you to reach the potential customer.

. Keyword optimization is strong weapon for driving right traffic to your site so need to analyze the keywords that they use for searching.

Optimizing Keywords For On-page SEO

After selecting targeted keywords, now you need to adding these keywords on your site pages for on-page SEO. On-page SEO elements are title, URLs, header tags, content, meta description, meta Keywords, image title and alt tag, where you can add your selected keywords. In these elements, you don’t need to add keywords in the meta keywords section, because Google dose not use this tag in rankings. Now, lets see how to add keywords in the other tags.

Page Title

Page title is the most important tag than others so add your primary keyword phrase in this tag, it would be great if you add your primary keyword at the beginning of page title. It’s best to use an exact match of your target keywords and use it within 70 characters.
Search engines appear results based on which page title has relevant and primary keyword phrase. So, you make sure that to use highly relevant and primary keyword phrase in the page title, if you are trying to rank well in the search engines.

The Definitive Guide To Keyword Optimization and On-Page SEO


Be sure to include keywords in the URL because every post lives on its own URL. URL is the good place where you can add your keyword and it has huge opportunity.

Keyword Optimization for URL

Header Tag

Header tags range from h1-h6 but you need to use your keywords in the h1 tag. h1 headline is the main heading on the top of a page. Make it highly relevant with your content and try to include an exact match keyword.

Keyword optimization for h1 tag


After you have optimized your title, URL and h1 tag with your keywords, the next step is adding your keywords in the body text or content. Wisely use your keywords in the content and that’s help your pages ranking high in the search results. But be sure to use your keywords in limit because overuse of keywords won’t help your pages ranking high in the search results and you also get penalty from search engines. So write for your readers first not search engines.

Meta Description

Meta description tag shown in search results under the title tag. Meta description snippet is limited within 160 characters. Description dose not have a direct impact on rankings. Use one of your target keywords in this description so people found your content is relevant to their query.

Keyword Optimization for description tag

Image title and ALT tag

You can also add your keywords in a natural way in the image title and alt tag. This opportunity huge- your images show up on images search results, drive traffic to your site by image search and search engines count alt tag text to describe an image. Adding keywords to image title and alt tag for the sake of SEO, so make sure to use these accurate and descriptive with your images.

Avoid Over Keyword Optimization

There are has some rules you should avoid over keyword using for the sake of page optimize. Some people still do overuse their keywords to get search engines ranking and visitor. So stop overuse keywords if you don’t get search engine penalty. Here is the three things still some people do for their site.

1. Keywords hiding

Keyword hiding behind images, or using CSS don’t help to get any ranking but it also helps to get penalties. Hiding keywords are visible to search engines. Stop hiding keywords, do everything naturally.

2. Keyword Stuffing

Keyword stuffing is dirty technique that website owners use to get search engine rankings. To avoid keyword stuffing you need to create quality content that will be useful for people and they read naturally. Avoid stuffing keywords in titles, description, h1 tag and URLs. Keyword Stuffing is spammy way you should avoid it for keyword optimization.

3. keywords use in Unnecessarily

Don’t use keywords unnecessarily where they don’t belong. Some people use their keywords in unnecessarily and they overuse their keywords because they are unable to follow keyword density rules. Here is the guide to know about keyword density. Use keywords wisely that are highly relevant to your pages and use where they belong. Again, I say “write for your readers not for search engines.”


SEO is a critical field with lots of aspects that impact your site content’s ability to how they perform to rank well in the search engines. Keyword optimization is one of the on-page SEO aspects that directly impact on off-page SEO. If you do proper keyword optimization that would be great for your search visibility and you also get lots of visitor. After indexing your site by search engines you will see your site improvement, if you do proper keyword optimization with high quality content.

Hopefully this post helped you to warp your head around of keyword optimization.


I am the owner and the sole author of this blog. You can follow me on twitter and on Google+