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Keyword Selection Strategies for Google Play & Apple App Store-Part 2


In the first part of this series I have described that the some best source of find relevant keywords and how to find relevant keywords for your app. By following this first part now you have a list of keywords on your spreadsheet. You just need to focus on each keywords of the list which keywords are most highly relevant to your app, then you can deiced which keywords you can use for your app and which keywords you can drop out. Highly relevant keywords lead to actual downloads of your app.

Now I will write about 3 steps which are lead to great keyword optimization. The 3 steps are: Relevance, Difficulty and Traffic.


In the first part I have already identified highly relevant keywords. You need to select relevance keyword from your keyword pool list. Like web SEO you should give priority to highly relevant keywords. It dose not make sense that your app rank #1 for the keyword “baby name”, if you have a car racing game. Because people only will download what they searched for.

App Store search algorithm is very intelligent to identify irrelevant apps. If you give much attention to traffic and low competition over relevance, this high traffic and low competition will be worthless because your app is not what a user is looking for.

Users dose not download apps when they will see the app has not related with their search terms. No downloads means no rating, no +1, no comments and no value. So make sure that your keywords are highly relevant to your app and your app will ranked high in app store search results and you will be win. Relevant keywords lead to conversions.


What is ASO keyword difficulty? Keyword difficulty means keyword competition. So, for your app ranking which kind of keyword difficulty require low or high difficulty? In ASO has a common misconception is to prioritize traffic over difficulty. What should you need to do for keywords selecting “select keywords by difficulty or by traffic?”

 Keyword Selection Strategies for Google Play & Apple App Store-Part 2

In the picture you can see the “castle” keyword has a high search volume and a tough difficulty value. Now you can think that the keyword is ideal for good target because it has high search volume(traffic). High traffic is very good for your app but high traffic plus high difficulty will put you in the direct competition to all the high search terms in the app store. So, who will have the patience to discover your app to rank #550 in the search results? Ranking outside of the top ten for a keyword will decrease your app being discovered and downloaded.

1.Selecting keywords by difficulty

If your app is new to the app market, it’s very true that your app dose not rank on top ten for high difficult keywords. So, instead of focusing on high keyword traffic and high difficulty you should focus on appropriate keyword difficulty. If your app does not currently rank in Top 10 for it’s keywords or if it’s your new app then you should look for keywords that have low difficulty like 1.5 score or less. This score is good starting place for non ranked or new app and it’s easiest for rank.

If your app is already up and still running then you should analyse the ranking keywords of your keyword list and you should monitoring the value of keywords. In the keyword list if you see some of the keywords are rank on top 10 and some of are ranking poorly, then you should remove low ranking keywords and need to add relevant keywords that have a target difficulty value. You also can include high difficulty keywords and targeted keywords in your app title.

2.Other Ranking Factors with Difficulty

Besides selecting targeted keyword difficulty and relevant keywords you should count other factors for keyword ranking. These factors are number of total downloads, highly optimization, ratings, reviews etc. You should monitoring these factors continuously and it’s an evolving process. ASO takes time, keep monitoring regularly you will be win.


Now you should look at is how much traffic your expected keywords are getting. Traffic is secondary to difficulty because if your app a keyword rank #550 it dose not make any sense how much traffic it is getting. So you should pay much attention to difficulty and relevance keywords as a result your app will rank on top 10 and get more traffic and downloads. If you see any keyword of your list has zero traffic, then you should remove it off the list, unless you may miss some important key opportunities. No traffic equals no downloads. Selecting highly relevant, low difficulty keywords and have some search volume is your best start place and will potentially rank your app in the top 10.


After selecting the best keywords for your app, then just you need to always track keyword rank and test for better keyword optimization. Keyword optimization is not magic, it requires continues monitoring and work. In this post I have described-

1. Importance of relevant keywords

2. Keywords select by difficulty and other ranking factors

3. Difficulty and traffic values

This post may help your app ranked high on Top 10 by following above guidelines.

Do you have any questions or ideas? Just let me know in the comments.

In my next post I will write about How To Optimize Keywords For App Store.


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