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Long Tail Keywords: A Best Way For Website Marketing


long tail keywords
The long tail of keyword research is fundamental part of your SEO content strategy and it’s very important to your online success.

I’ll tell you-

1.what is long tail keywords?

2.How to work long tail keywords on your site to boost your site visibility in search results and improve conversions?

3.How to find long tail keywords?

Long Tail Keywords?

A long tail keyword is a very targeted keyword phrase that contains 3 or more words, which is really specific to something that the web searcher is looking for. A long tail keyword often contains a head term, for example: head term “paint” and long tail keywords- color wheel, color palette generator, living room color schemes, color trends 2014, boys room paint color ideas etc. These long tail terms are very specific and searching that terms on your site, you can attract visitors for that term.

These long tail keywords have lower search volume and less competition for those keywords. So, it’s easier to rank a website for them. Your website pages(especially startup website) are never going to appear near the top of an organic search for “paint color” because there’s too much competition for this head term. But if you targeted in long tail keywords like boys room paint color ideas or living room color schemes your website easily rank high in search result for those long tail keywords.

How to work long tail keywords?


Quality Traffic and Improve Conversion Rates

Long tail keywords are more specific that means traffic land on your website from a long tail search term are more qualified. For example, content targeting living room color schemes will receive more relevant visitors than content targeting paint color.

Long Tail Keywords Are Less Competitive

You can see in the below pictures that “paint color” keywords has much competition and “living room color schemes” long tail keyword has low competition.

Long Tail Keywords: A Best Way For Website Marketing
Google adwords planner

Long tail keywords help stay ahead in the search engine result pages

Long tail keywords searcher more than head term, so if you slip in the SERPs for a head term it’s a most effective way to stay ahead your business with a bristly road to recovery. By including the head terms with long tail keywords you’re also gaining attraction on that difficult search term. Stay ahead your business with long tail keywords.

Long tail search is most popular search

As searchers become more confident in how search engines(especially Google) return results for their search and they are free to be more specific with long tail phrases search quires instead of defaulting to a head term and try to find out what they are looking for through results.

How to find long tail keywords?

As long tail keywords has low competition and easy to rank high in search results and it’s has more searcher than head term, so PPC advertisers are always looking for long tail keywords for generate quality clicks at a lower CPC than head term keywords(head terms are more general and most competitive). For example, “living room color schemes” versus head term “paint color” or “paint”. But how do you find long tail keywords? Here is 7 best practices for find out long tail keywords.

1. Search box on Google.com

Google.com, this is an awesome source of long tail keyword variations. Just go to Google.com and start typing your search with a term that’s related to your business and see what variations Google recommend-


In the above image you can see, Google is suggesting phrase people are searching for. These are phrases that you should consider targeting because Google users will use these phrases for your service or product.

2. Google Analytics

This tool’s organic traffic section can help you to find tons of ideas. Here is you find these keyword phrases you rank for are long tail gold. You can collect these long tail keywords and add them to your keywords list on Adwords.

Google analytics

3. Google’s Related Searches

Google’s related searches also work like that Google.com but this related searches appear at the bottom of the SERP, see the below image of the first page of organic results.

Google's related search

4. Goggle Webmaster Tool

Goggle Webmaster Tool is the another great tool to restore organic keywords. First log in to the webmaster tool and then select your website where you want to work. Select the search queries on the left site column. Here’s first click on search traffic and then click on search queries:

Google Webmaster tool
Google webmaster tool's search queries section

5. Q&A sites

Q&A sites are top popular sites and also great ways to brainstorm new keyword ideas. Where is thousands of people asking and answering questions about your site’s niche. For example,

Forum sites

Yahoo Answers



LinkedIn Answers

6. Wikipedia

Wikipedia is the most popular and most optimized site on the internet. This site help to generate ideas that you may not have thought before. For example, you need to do keyword research for your client’s product “handbag” so you can search on Wikipedia search box and find out related terms in the right section of Wikipedia.

wikipedia serach result
wikipedia serach result 2

From this list you can add more related terms to your list.

7. Others

If your site is WordPress site you can use SEO SearchTerms Tagging plugin for find long tail keywords. This plugin automatically generate lists the keywords that people searched for to find that particular page.

You can also use another keyword tool like Wordstream’s free keyword tool, Google trends, Youtube’s keyword tool and Twitter Search.

The more keyword tools you can find more long tail keyword variations.




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