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Optimizing Apps For the Google Play and Apple App Store


Google play and Apple App Store are the two big app industry. Always the two big app industry has a hard race. But the Google Play is bit ahead from Apple iTunes. Everyday most of apps are downloaded by this two big app stores.

Internet usage on mobile device is more comfortable than on the PC, as a result very swiftly mobile app users are rising. So, ASO is one of the best way to increasing your apps ranking in app stores. ASO comes from SEO so ASO needs SEO tricks for optimizing apps. Here is one point app stores work differently so tricks also will vary from store to store. So, if you have apps in the app store, you must be need optimize your apps is the both app store. The steps sketched below will help you how to optimize your apps in both app stores.

Google Play

Optimizing Apps For the Google Play and Apple App Store

Google Play was born and offered by Google, it’s a Google product. Google play is the big Googly camp that covers the Android app store, music, movies, magazines, books and television programs. It will be a familiar area in SEO field.

So optimize your app with both on-page and off-page optimization. Below are some tricks.

On-Page Optimization

How many elements are need for on-page optimization? Obviously it’s need title, description, category like SEO elements. Besides these others are app icon, app screenshot, app type, leverage Google plus and YouTube demo.

App Title: Title tag is the cornerstone of any optimization. App title tag is very similar to a website’s title tag. Make sure that the title tag is descriptive, clear explanation about apps. In the title tag how many characters are compatible, actually it is very hard to determine because android being used by different screen sizes and different brands. But short descriptive title tag is very much effective for optimization.

App Description: App description tag also very similar to a website’s description tag. Clear and effective description tag is very useful for explain what the app is, its benefits and what dose it. So there is 4000 character limit on descriptions use it wisely for better result.

App Category: Product identify by specific category. So select a specific and appropriate category for your apps.

App icon: App icon play a vital role for on-page optimization. App icon of app dose make a differences. So, create an actual icon or logo for your app to clearly express about your app.

App Screenshot: Someone finds your app that doesn’t mean they’ll download your app. You can to hook them with eye catching app screenshot.

App Type: Google Play divided apps into two types they are “applications and games” so create your app correctly.

There is another elements are YouTube and Google plus. You can upload a YouTube video with your app it makes your app more creative. In the Google Play all apps have a Google Plus plugin. Which is help apps to get more pluses and more visible to Play store.

Off-page Optimization

Off-page optimization elements are app ratings, app reviews, app downloads, links, (G+)social signals.

App ratings: App ratings is the main part of ASO. If one app have more ratings (5 out of 5 stars) then this app will get more importance, users also think it’s great app. SO great app can get great ratings.

App reviews: App reviews is also another important part of ASO. More legal reviews of app is more helpful for your app. So you should use app reviews like feedback, as a result you will constantly improve your app.

Other elements are app downloads, links, (G+)social signals. If your app downloaded by many times it will also get more downloaded by users. Whereas Google Play is a Google service it has access to search indexes collected by Google. As a result here’s in Google Play store, possible some link building tricks. So links come from authoritative websites will helpful. (G+)social signals are most important for apps so more signals means more importance.

Apple iOS

Apple iOS


ASO for iOS apps is a bit straightforward then Google Play because Apple dose not have Google search indexes.

On-page Optimization

Apple apps on-page optimization elements are title, description, keywords, category, icon or logo, screenshot.

App Title: Title tag is most important part for ASO. Short, descriptive title tag is most effective. Apple recommends 22 characters for app title. Long title tag kills user experience.

App Description:: App description is another important part for ASO. Short, clearly described app description are useful for app because people using cell phones not desktop monitors.

In the iOS on-page optimization app logo and app screenshot are play important role like Google Play. So create a eye catching logo and screenshots for your app.

Keyword: Apple recommends using unique keywords over highly optimization.

App Category: Select more appropriate category for your app. Most of searches are jump straight in first page for specific categories.

Off-page Optimization

Apple apps off-page optimization elements are app ratings and app reviews.

App Ratings: App rating is the highly important for ASO. Users will always download app if it has positive review. So make sure your app has a authentic and proper amount of detailed reviews.

App Ratings: App ratings is the another most conversation factor of ASO. 5 star reviews are more important signal for ASO. Make sure you developed a great app because great app get great ratings.

PPC Advertising

If you want your app rank well and want more visible on the app store, you can look into mobile advertizing. You can focus on Facebook ads for apps and Google Adwords Mobile App Extensions.

Facebook ads for apps will keep your app into pertinent users’ newsfeeds, and the Google Adwords Mobile App Extensions also add a call to action for download your app within mobile search results. These are both great ways to get more users for your app.

This above app optimization instructions are applies to Google and Apple. Let’s try to implementing these ASO strategies on your app.

1. Image credit: uwayhelps.org
2. Image credit: hindustantimes.com


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