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What is Bounce Rate And How Can Reduce It?


What is Bounce Rate

Before try to reducing our website’s bounce rate we should know what bounce rate is. Well, bounce rate is the percentage of visitors who visit a website and leave without visiting any other pages within the same site. Bounce rate is qualifying metric for a website. Generally considered that increasing bounce rate is bad and decreasing bounce rate is a good matter for a website.

Bounce rate is a measure of effectiveness of a website’s quality. If visitors visit your website and convert their visiting from entered page to another pages in your website, this means that your site’s bounce rate is well. So, where are you see your site’s bounce rate? Okay, If you look into your Google Analytics dashboard, you will see a bounce rate percentage.

If you see in your website’s bounce rate is 68%, this means that 68% of people who come to your website’s(any page whether it homepage or internal page) and leave after viewing any other pages.

What is a good percentage of Bounce Rate?

So, what is the good percentage of bounce rate. Some analysts believed that bounce rate is within 50% is good for a site. From Google source website’s average bounce rate is 40%.

Google Analytics Benchmark Averages for Bounce rate

Content websites : 40%-60%

Lead generation websites : 30%-50%

Blogs : 70%-98%

Retail websites : 20%-40%

Service websites : 10%-30%

Landing pages : 70%-90%

Is Bounce Rate Good or Bad?

Generally a high bounce rate is often considered bad, because it indicate searchers came to your website and left right away if they didn’t find relevant with their search. But if visitors find relevant thing with their search and they find useful tips or solve their problems from your page, it’s really a good bounce for this page, although they leave your website without navigating other pages. So, average time on a page is the main point to indicate which bounce rate is good or bad.

First off, you will need to access Google Analytics and drill down, in the left sidebar you will see Behavior section>Site Content>All Pages. Here you will see your site’s all pages stats.

bounce rate

In this All Pages section’s Avg. Time on Page stats show you all pages visit time duration. The Avg. Time on Page statistic assure you which pages bounce rate is good and which pages bounce rate is bad. These points are below which help you determine:

If a page has a high bounce rate and the Avg. Time on Page shows that visitors also take time to read the page, then you needn’t be concerned about this high bounce rate because visitors are taking time to reading content and find relevant useful thing. This bounce rate is good.

If a page has a high bounce rate and the Avg. Time on Page is 0 or close to 0, this is a bad bounce rate because visitors are leaving your website without reading your content. So, you should figure out ways to improve these bad bounce pages.

How Can You Reduce Bad Bounce Rates?

Here are some great ideas to reduce bad bounce rates:

1. First write great content with relevant title as a result searchers find relevant things.

2. Encourages visitors to post comments.

3. Pay attention to your website design, make it attractive and visually appealing with good images, clear design and layout.

4. Increase the number of relevant internal links in your blog posts as a result visitors will stay longer in your website.

5. Increase your site’s load time, if your site is WordPress site you can use w3 total cache plugin.

6. You can use another WordPress plugin, to add a list of related articles at the bottom of each pages as a result visitors can find out more.

7. Keep most popular posts or recent posts box in your sidebar.

8. Offer lots of engaging and useful content.

9. Make pages more attracting by reducing excessive advertisements.

10. Add external links open in a new window.

Hope that you’ve found useful tips in this post. What tips have you used for reducing your bounce rate? Please share your knowledge in the below comment box.

Image Credit : estatesit.com


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