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What is Co-Citation and Co-Occurrence and How Can They Effect on Search Engines

SEO always changeable. Add new tactics and remove old tactics(which became spam) it’s a nature of SEO. Co-Citation and Co-Occurrence are a new part of SEO. In this article, I will describe about new SEO terms co-citation and co-occurrence, and how can they effect on search engines.

What is Co-Citation?

The idea of co-citations is simple it’s means link these links are appear without any anchor text. So, a citation is a link. Co-citations is a search engines ranking factor used to build relationship between two sites based on links from a third party site. Co-citation involves associating sites because these sites linked to from the same page.

Here’s an example Search Engine Journal and Search Engine Watch sites link to SEOMoz and Search Engine Land sites but Search Engine Journal and Search Engine Watch sites are not linked to each other, they linked by SEOMoz and Search Engine Land sites.

What is Co-Citation and Co-Occurrence and How Can They Effect on Search Engines

In above picture Search Engine Journal and Search Engine Watch sites are connected by means of co-citation.

What is Co-Occurrence?

Co-occurrence and co-citation are not similar but also not different terms. Co-occurrence is a little bit different than co-citation. The process of co-occurrence is one site talk about another sites or brands in the context of what they do. By co-occurrences you can promote other sites or brands, you can do this through social media, third party websites or press releases. Co-occurrence dose not associating two sites like co-citation. It developed a site or brand with particular keyword phrase or important keywords based on how many people refer to that particular keyword in close proximity.

What is Co-Citation and Co-Occurrence and How Can They Effect on Search Engines

In above picture you see get a free blog is a more specific and particular keyword for Blogger.com.
Google forms a link between get a free blog search terms and Blogger.com.

Co-Citation and Co-Occurrence’s Effect on Search Engines

Basically, co-citation and co-occurrence refer same thing. You wouldn’t develop your content by them if your content not good enough. This new SEO trends co-citation and co-occurrence are evolve against rich anchor text. People easily manipulated anchor text to improve their search ranking. But users won’t get accurate and useful information for falsely manipulated anchor text, as a result Google started penalized of those websites.

Google gives much importance to co-citation and co-occurrence for providing exact information to users.
In this case you only reference your content by co-citation on third party websites if it is high quality content. So, you should to keep keen eye to create high quality content for your blog readers, who will read and share your content and also mention your content with others. So, with good content you will easily use Google’s new impartial SEO trend co-citation.

You will see “get a free blog” search terms appears in search pages at number two without title tag because this specific keyword phrase ranking high in search results by co-occurrence. Co-occurrence can help a site to generate traffic without keyword optimization. For example, “Open Site Explorer” site appears in search pages at number one for it’s “backlink analysis” keyword phrase because Google and other websites associated these “Open Site Explorer” and “backlink analysis” keyword phrases as a result “Open Site Explorer” rank top for “backlink analysis”.

Conclusion

After evolving co-citation and co-occurrence is SEO die? No, SEO is not die rather it get refresh from spam. Now SEO is more neutral and look impartial for co-citation and co-occurrence terms. Co-citation and co-occurrence is going to play a vital role to improve site ranking, improve visibility to readers or customers. Co-citation and co-occurrences are the best attempt to avoid over optimization which not have considered before.

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